A great article here for you all from Toy Trader, March 1996 on the merchandising for Postman Pat. As previously mentioned advertising was, and still is, the main source of income for animated shows and it’s proved here in the huge numbers revealed in the opening paragraph.
Written to promote the second series of Postman Pat it shows just how successful and eagerly anticipated the series was. Ivor was known for not being 100% behind the commission of a second series but I’m pretty sure as he started the process his love for his old chums soon flooded back. Holding Miss Hubbard’s bike up in the photo below Ivor was joined by animator George Laban, pictured holding Pat. George had just finished working at Bumper Films and was in the process of sending his CV out when Ivor got in touch and asked him to work on Pat. George was quite young and remembers feeling pretty nervous when he started as he was the only animator for the entire second series. The first series animator Derek Mogford had already left Woodland Animations at his point and it was left to Ivor, George and production manager Ian Jones to produce the entire series from their studio in Fulham.
Whilst the production side was covered by Ivor and his team it was Ivor’s wife Josiane that would cover the merchandising output. She oversaw the merchandising for all Woodland Animations shows and proved that postmen really could be the shining stars.